From the HBD Archive
From: Wayne Hamilton <hamilton@osiris.cso.uiuc.edu>
Subject: packaging trends
Date: 1989-09-28 14:40:02 GMT

coor's latest ad blitz got me thinking...

first budweiser (et al?) touted their beechwood aging to convince us
that their beer produced in modern metal vessels is just as good as
the beer that came from wooden casks.

then miller bragged that their bottled beer had the "genuine draft"
taste of beer from metal kegs.

now coors tells us that specially-coated cans make keystone taste like
bottled beer.

what's next? beer sold in paper cartons that tastes just like canned
beer?

did medieval brewers have to convince people that beer produced in wooden
casks tasted as good as beer made in clay pots?

wayne hamilton
U of Il and US Army Corps of Engineers CERL
UUCP: {convex,uunet}!uiucuxc!osiris!hamilton
ARPA: hamilton@osiris.cso.uiuc.edu USMail: Box 476, Urbana, IL 61801
CSNET: hamilton%osiris@uiuc.csnet Phone: (217)384-4310

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