Subject: packaging trends
Date: 1989-09-28 14:40:02 GMT
coor's latest ad blitz got me thinking...
first budweiser (et al?) touted their beechwood aging to convince us
that their beer produced in modern metal vessels is just as good as
the beer that came from wooden casks.
then miller bragged that their bottled beer had the "genuine draft"
taste of beer from metal kegs.
now coors tells us that specially-coated cans make keystone taste like
what's next? beer sold in paper cartons that tastes just like canned
did medieval brewers have to convince people that beer produced in wooden
casks tasted as good as beer made in clay pots?
U of Il and US Army Corps of Engineers CERL
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