From the HBD Archive
From: florianb@tekred.cna.tek.com
Subject: Re: brewpubs, yuppies, and the bottom of the premium market
Date: 1989-12-15 19:02:24 GMT

In #324, Rick Ward commented:

>the amber with some toasted barley added. There really wasn't much
>variation. Another factor that contributed to my distress was that the
>place was literally overflowing with lawyers and other yuppie scum.

about a brewpub in Philadelphia. The same holds true for a brewpub here
in Bend, Oregon. Not only are the brews boring and irritating to the
stomach, they are heralded as "true ales," with names beckoning one to
fixate on the recreational entrancements of the area. For example,
"Bachelor Bitter," after Mt. Bachelor; "Black Butte Porter;" "Cascade
Golden Ale," etc, etc (I'm soooo embarased!). Lots of snob appeal and
little to back it up. The place catches a crowd from the slopes on
weekend afternoons and generally gives me the feeling I should vote
Republican and buy a new foreign two-seater and invest in a retirement
account and drink something which doesn't leave an aftertaste in my
mouth. I think it's the same all over. The real good stuff in life
generally passes the public right by. There exist those who capitalize
on good ideas, distort them, and influence a number of people to buy
into them. And it really, really works! Thank goodness for the
brewpubs that serve a superior product!

He also adds:

>brewery in the US to malt their own barley. One item of note was that
>Coors just dropped their Herman Josef "premium beer" line because they
>claim that the bottom has fallen out of the premium beer market! If this
>is true, a lot of microbreweries could be in trouble.

I don't consider anything brewed by Coors as premium. What they are
likely referring to is that those who would drink sorry beer won't buy
their "premium" beer and those who would drink really good beer won't
buy their "premium" beer either. It's not surprising.

Florian "the opinionated and happy to have the opportunity to escape
from the lures of those who try to influence me" Bell.



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